We helped Greenlight Insurance generate high-quality insurance quote enquiries through a targeted Google Ads strategy focused on lead quality, budget efficiency, and conversion growth. By combining high-intent search targeting with continuous campaign optimization, we delivered consistent results within a competitive UK insurance market.
Quick overview of the client and business details
greenlightinsurance.co.uk
United Kingdom
Insurance
Small to Mid-size Team
What the client was facing before working with us
The UK insurance industry is highly competitive with expensive keyword costs and aggressive advertisers.
The business was receiving clicks but lacked consistent high-quality insurance enquiries.
The client needed better campaign performance without significantly increasing ad spend.
Existing campaigns required stronger targeting, optimization, and conversion-focused improvements.
How we solved the problem step by step
Performance snapshot from 30 days
What the client achieved
Consistent flow of insurance quote enquiries throughout the campaign period.
Strong reach across the UK
Users actively searching for insurance
No unnecessary budget increase
Reviewed existing campaigns, analyzed competitors, and conducted detailed keyword research.
Built Search and Performance Max campaigns with conversion-focused targeting and tracking.
Improved ad copy, keyword targeting, audience signals, and budget allocation strategies.
Focused investment on top-performing campaigns to increase high-quality lead generation.
Reviewed existing campaigns, analyzed competitors, and conducted detailed keyword research.
Built Search and Performance Max campaigns with conversion-focused targeting and tracking.
Improved ad copy, keyword targeting, audience signals, and budget allocation strategies.
Focused investment on top-performing campaigns to increase high-quality lead generation.
Simple, transparent, and result-driven
Analyze existing campaigns, identify inefficiencies, and uncover growth opportunities.
Create high-converting Google Ads campaigns focused on qualified lead generation.
Deploy campaigns with accurate tracking, targeting, and conversion optimization.
Continuously improve campaigns using real-time data and performance insights.
Grow your business with data-driven Google Ads that convert.