How we achieved 16.24% session growth and major SERP position improvements for a UK property development firm through strategic local SEO in just three months.
Strategic local SEO implementation delivered measurable improvements
Share your website and target locations — we’ll tell you if this local SEO playbook can work for your niche and growth goals.
Griffin Group is a mid-sized UK property development, investment, and construction firm serving both B2B and B2C markets across Essex and Southeast England.
The campaign was delivered via a white-label partnership with Social Land, focusing on improving local visibility, technical SEO health, and engagement metrics.
Technical optimization, content strategy, and local SEO execution
Focused on high-intent estate agent and property-related local keywords.
Implemented schema markup, metadata templating, and internal linking fixes.
Refreshed listings, area guides, and development-specific landing pages.
Executed citation building, PR outreach, and local SEO enhancements.
Notable SERP gains across high-intent local keywords
| Keyword | Current | Previous | Improvement | Volume |
|---|---|---|---|---|
| Estate agents grays thurrock | 7 | 12 | +5 positions | /mo |
| Estate agents hornchurch | 22 | 29 | +7 positions | /mo |
| House sale grays | 19 | 21 | +2 positions | /mo |
| Rosebery road | 22 | 0 | +-22 positions | /mo |
Share your website and target areas and we’ll tell you if this local SEO strategy can work for your niche.
Professional tools and innovative processes used
User acquisition, engagement, and performance tracking
Deep crawls, metadata audits, and issue detection
On-page optimization and content scoring
Auto-updating white-label dashboards
White-label delivery success
"The proactive documentation, branded dashboards, and step-by-step changelogs made client-facing updates seamless and effective."
Let’s discuss how we can help you achieve similar double-digit growth and SERP improvements.